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The monthly e-zine from Astec Computing - April
2011 |
0800
0150 971 |
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Google forced to toe the line on
privacy |
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In a unique court
settlement, Google will undergo
regular privacy audits for the next
20 years - showing that even the
largest must be accountable when it
comes to handling sensitive user
data. |
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Google has settled
a lawsuit with the US Federal Trade Commission (FTC) after
breaking its own privacy laws with the launch of its Buzz
network.
In January 2010, Google launched Buzz, a
social networking site aimed at competing with Twitter and
Facebook. However, it automatically signed users up and
distributed their most common contacts without prior
permission from each user. The furore that surrounded the
issue and the resultant reluctance to use the service
consigned Google Buzz to relative obscurity.
Following the security breach, the FTC launched a legal case
against Google for using "deceptive tactics" in violating
the privacy laws set out in the US-EU Safe Harbour
Framework.
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As a result of the lawsuit's
settlement, Google has agreed to undergo regular,
independent privacy audits bi-annually for the next
20 years as part of its "comprehensive privacy
programme". It will also have to attain "affirmative
consent" from each user before it shares their
personal data with other third parties and must stop
misrepresenting how it handles information.
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"This is a tough settlement that ensures
that Google will honour its commitments to customers
and build strong privacy protections into all its
operations."
Jon Leibowitz
Chairman, FTC |
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'Tough settlement' despite no
monetary penalty
FTC Chairman, Jon Leibowitz, told
Reuters why his organisation took action against the search
engine, saying, "when companies make privacy pledges, they
need to honour them. This is a tough settlement that ensures
that Google will honour its commitments to customers and
build strong privacy protections into all its operations".
There is no monetary penalty for Google, however,
Jessica Rich, the Deputy Director of the FTC's Bureau of
Consumer Protection told the Huffington Post that the costs
involved in hiring an outside auditor to complete the
required checks would be a "tough order that will impose
substantial costs" on Google.
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Astec Computing (UK) Ltd
Astec House, Sedlescombe Road South,
St Leonards-on-Sea, East Sussex,
TN38 0TA
Tel: 01424 460721
Fax: 01424 430888
Email:
enquiries@asteccomputing.co.uk
Company registered in England no.
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